You need website traffic before anything happens. It’s not the very first step, but it is the first main portion of a successful digital marketing system. Notice I did not say “campaign”, I said “system”. A “campaign” is a component of the “system”.
First You Must Identify Your Perfect Client
Before you start driving traffic to your site it is more effective if you take a minute and define your Perfect Client, your Ideal Client. We call it an Ideal Client Avatar (ICA). This is a detailed and accurate description of who you think your ideal/perfect client is. How do you know what to say if you don’t know who you are talking to? If you try to appeal to everyone, you appeal to no one.
After we help you define your ICA, we help you find your ICA’s main pain points. The pain points are the problems that your ICA is having in relation to your product or service. Then we address solving those pain points on your homepage. This way, your website will automatically attract your Ideal Client, like magic! Sure, it’s not that simple, but this is how it works.
Once we have identified your ICA’s pain points, we can also develop your Lead Magnets, or Link Bait (Link Magnets sounds better, but they are both the same thing). Your Link Magnet is something that you can offer for free to your ICA that will solve a problem for them. That’s what will make them click on it.
Once we have good, quality traffic coming to your website we move on to Converting that traffic into buyers.
Convert – Turning Visitors Into Customers
“Converting” means how many visitors out of 100 send an email, fill out a form or call you from your website. We work to get that number as high as possible. If you already know your ICA and have good, quality traffic, we can then just focus on raising your conversion rates. What’s a good conversion rate? About 1% and below is most common, 3% to 5% is great.
We develop conversion tools for you that may include:
Popups on your site, on just the homepage or inner pages also
Adding video to your site
Editing your site so that a contact form is prominent, along with the phone number
Creating Sales Funnels, and split testing different Sales Funnels
Creating Special Offers and split testing those offers
Develop Niche markets and corresponding offers
Nurture – Staying In Front Of Your Visitors
Did you know that about 95% of the people who visit your website don’t connect with you and then just leave? That usually equates to about 75% of your traffic every month. Go check your Google Analytics and see how many people you are losing every month. That’s like having a retail store with no salespeople on the floor. People just walk in, take a look around at your products, nobody talks to them, and they leave.
There’s two main ways we keep you in front of those visitors
Email Campaigns, Email List Building and
Once we have your Lead Magnet and a conversion tool on your site, we are able to capture that visitors email and put it into an Autoresponder campaign, a set of 7 to 12 pre-written emails that will be automatically sent to the visitor over a 7 to 10+ day period. We also train you on how to write emails manually and send to that list every week or so. We include special offers and links in those emails to help them take action. We also track all email campaign performance, # of opens, unsubscribes, clicks, etc., everything.
We can work with your existing Email Marketing software or we can set the whole thing up for you, train you and manage all the campaigns.
Retargeting is when someone visits your website, don’t do anything, and leave. After they continue to browse online, they will see banner ads for your product, company or service. We create and manage Retargeting campaigns for Facebook Ad campaigns and Non-Facebook Banner Ad Campaigns.
If someone visited your site one time, it’s possible that they are interested in your product or service and it may just take a few exposures/reminders of your brand to get them to take action.
By using Retargeting you aren’t losing the traffic to your site that you worked so hard to get, you are recapturing those visitors by staying Top-of-Mind and getting the most out of your marketing budget.
Please contact us if you have any questions or would like more information on any of the items on this page.
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We are an Online Digital Marketing Agency specializing in Organic Search Engine Optimization, Conversion Optimization, Facebook Advertising, Banner Advertising, Retargeting and Press Releases. We have been in business in the Online space since 1996.