Marketing has changed. You can't just "Run an ad" anymore. Back in the day you could just put an ad in the Yellow Pages and you would get phone calls. Well, the Internet has changed all that.
These days, it is much more sophisticated. This may be why you are not getting the results you expect, or want. It's more complicated than you thought. It's not you. It's happening to everyone.
These days you have to:
Know your target market very well
Know their Pain Points, what their problems are, and have ways to solve them
Have Lead Magnets (that solve their pain points)
Have multiple offers
Do split testing
Adjust as needed
Do you have to do all that? Well, yes, if you want to grow your business online. And that's where everyone is now, online. To be more specific, everyone is on their Cell Phones, mobile. So...your website has to be fast (load time), have a low bounce rate (50% or less), has to be Mobile Friendly (https://search.google.com/search-console/mobile-friendly). Your domain should be secure (https) and a lot of other stuff.
We design, implement and manage complete marketing systems for companies just like yours. Call or Contact us for a free consultation today.
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1255 W. Colton Blvd. Redlands, CA 92374
We are an Online Digital Marketing Agency specializing in Organic Search Engine Optimization, Conversion Optimization, Facebook Advertising, Banner Advertising, Retargeting and Press Releases. We have been in business in the Online space since 1996.